The Internet's Family Jeweler:
We live and breathe gemstones and fine jewelry. We are family owned and have been in the gemstone business for 3 generations. As with a traditional family jeweler experience, we will work with you to find or create the jewelry piece of your dreams. If you cannot find the gemstone or fine jewelry piece that you are looking for on the website, simply call us at 888 926 4272 and our team will find or create your piece. If we can't source it, it probably doesn't exist.

Direct from the source:
With manufacturing and sourcing offices in Jaipur, India (commonly known as the World's Gemstone Capital), Thailand (where the majority of the world's rubies and sapphires are cut and polished), and the USA, we are able to source the best quality gemstones directly from the mines and manufacturers. Further, we manufacture the large majority of our gemstone jewelry - thus, we cut out all middlemen and are able to offer unparalleled prices. Independent appraisal tests have verified that our jewelry routinely appraises at 125-200% of purchase price.

Exceptional value and quality, guaranteed by a 110% refund policy:
We guarantee exceptional value and quality. We will refund 110% of the purchase price (up to an additional $250 refund) if any accredited jewelry appraiser values the piece for less than 125% of the purchase price or writes that the craftsmanship is not of exceptional quality.

30-Day money back guarantee:
If you don't love it, simply send it back in its original condition for a full refund.

Endless options for selection

As a one stop destination for fine gemstone jewelry, we help you find the desired piece for every occasion like Christmas, New Year & Valentine's Day. From Mothers jewelry, baby jewelry, birthstone jewelry, anniversary and wedding gifts to customized jewelry, you can find a timeless present to please your loved ones.

Be it tanzanite rings, emerald earrings, diamond bands, diamond pendants, sapphire earrings, ruby rings, sapphire pendants, tanzanite earrings or diamond earrings; we have varied collections to choose from. Moreover the option of customization allows you to personalize rings, earrings, pendants and necklaces per your choice. Being the specialist in gemstone engagement rings and fine gemstone and diamond jewelry; we are here to assist you in finding the jewels you would treasure for generations.