When it comes to fine jewellery, the hefty price tag often has less to do with the gold or gemstones and more to do with its long retail journey. In the traditional setup, your ring or necklace may pass from manufacturers to distributors and several retailers, each one adding their own markup. Modern jewelers, on the other hand, tend to source gemstones and other materials from multiple vendors, which not only increases costs but can also make it harder to ensure consistent quality.
At Angara, we’ve changed that by cutting through the noise. From sourcing gemstones directly to crafting every piece in-house and making jewellery only when you order it, we skip the middlemen and the inflated markups. The result? Exceptional, custom-made jewellery at a price that feels just as good as it looks.
An Inside Look at Angara’s Vertically Integrated Model
Our mission is to make luxury accessible. By removing the traditional retail markups most jewellers add, we bring you exceptional jewellery at a fair price. How?
We source our gemstones and diamonds directly from mines (or labs) that are known to us personally and that honour the highest levels of sustainability practises. What next? There are no assembly lines at Angara. After you design a piece—by choosing the style, the stone, the setting and the metal—our studio goes to work. We select the gemstone and handcraft the entire piece, starting with a wax casting. Backed by 400 years of jewellery-making heritage and powered by modern innovation, our legacy is reflected in each step of our process.
1. Direct Sourcing From Mines and Labs
We source every gemstone and diamond ourselves from top, trusted mines and labs that we’ve worked with for decades. They understand and meet our strict ethical and quality standards, because ‘exceptional’ starts at the origin. Our expert gemologists hand-select every stone for maximum brilliance, colour and clarity—rejecting 90% of the gems that other jewellers work with. Only stones—with exceptional quality, evenly distributed colour, no excessive treatments (like glass or resin filling) and no black inclusions, regardless of the grade—make the cut. To ensure you get a fairly priced piece, we also source stones in a range of grades, balancing beauty and value.
By sourcing directly, we’re able to maintain complete control over quality from the very first step, which allows us to offer top-quality gemstones at a fraction of traditional luxury prices.
2. In-House Manufacturing
With our vertically integrated model, we don’t just source our gemstones; we manufacture every piece in-house. Our artisans spend twice the time cutting each gemstone to bring out its full brilliance and colour, then meticulously set and handcraft each piece to ensure every detail is precise. This means consistent quality and no distributor markups, allowing us to offer 5th Avenue quality jewellery for a quarter of the price.
3. Made-to-Order Jewellery
Every piece is made just for you—no mass production, no inventory costs and no outdated inventory. With our customization feature, you can turn your dream, one-of-a-kind fine jewellery into a reality, choosing your gemstone quality, metal and size. This way, you get exactly what you want, straight from our master jewellers’ hands, at a lower cost.
Angara’s Direct-to-You Advantage: An Exceptional Experience
Every step of our process is designed to focus resources where they matter most—top-quality gemstones, fine craftsmanship and effortless customization. With our vertical integration, we’re streamlining operations and eliminating middleman markups, offering exceptional fine jewellery at unmatched value and high speed.
But don’t just take our word for it, here’s what one of our customers mentioned in their review:
Frequently Asked Questions
1. How does Angara’s quality compare to a traditional jewellery store?
Because we control the entire process, from sourcing and cutting to design and manufacturing, we maintain high-quality standards every step of the way, so you can be sure you’re not sacrificing quality for a better value.
2. How soon can I get a custom jewellery order?
Angara starts working on your piece as soon as your order is placed. We spend days perfecting your piece–not months. This allows us to get it delivered to you on time.
3. Is Angara jewellery a good value for the price?
Angara’s direct-to-you model eliminates traditional retail markups, meaning you invest more in the quality of the gemstones and craftsmanship and less in middleman markups.
4. Do Angara’s gemstones come with certification?
Yes, Angara provides a Certificate of Authenticity with every jewellery piece. For specific, high-value gemstones, we offer IGI and GIA-certified options for added assurance and transparency.
