For decades, the luxury world has been shaped by heritage brands—big names, big logos and equally big prices. At Angara, we think differently. To us, real luxury isn’t about status symbols—it’s about jewellery that tells your story, built on trust and transparency. You deserve more than prestige; you deserve something lasting, meaningful and truly yours.
Rethinking Luxury Fine Jewellery
Lately, more of us are drawn to pieces that whisper rather than shout. Think fine craftsmanship, meaningful gemstones, and designs that feel yours—not just another status symbol. It’s a response to the fatigue of overconsumption and the realization that logos don’t always equal true value.
And when you look closer, that’s where the real difference between Angara and heritage brands starts to show—whether it’s in the quality of materials, the ease of customisation, or the experience of buying something made just for you.
Comparing Quality: Heritage Brands vs. Angara
I. Materials & Craftsmanship
Heritage houses are renowned for rare gems and meticulous artistry, built on centuries of tradition. At Angara, we share that same dedication to excellence—rooted in a 400-year legacy in fine jewellery—but with a more thoughtful, customer-first approach.
From hand-selecting each gemstone for its exceptional colour and clarity to crafting every piece with time-honoured techniques passed down through generations, quality is never compromised. Take our heirloom rubies, for instance. We source them from Mozambique for their deep, vivid red and strong investment value. Then, our artisans dedicate twice the usual time to cutting each stone, unlocking maximum brilliance and fire.
Finally, every gem is set into designs that balance beauty with durability—ensuring your piece doesn’t just look exquisite today but endures for generations. And because we oversee the entire journey, from mine to masterpiece, you can trust that every Angara creation meets the highest standards of true fine jewellery.
II. Customisation
In the world of heritage houses, bespoke design is often reserved for a select few, making personalization feel rare and unattainable. At Angara, we see it differently. Customisation isn’t an indulgence—it’s the very foundation of what we do.
With our made-to-order model and intuitive website, you can tailor every piece to your taste:
- Select gemstone grade, carat weight, metal and design details.
- Or, design a one-of-a-kind engagement ring from scratch—choosing everything from the gemstone to the setting.
We believe luxury should feel personal, empowering and effortless. That’s why each Angara piece is created on demand, allowing for thoughtful personalization while minimising waste and excess inventory. It’s fine jewellery, made intentionally—for you and because of you.
Comparing Value: Heritage Brands vs. Angara
I. Pricing and Value
Heritage brands often come with steep markups—not just for materials, but for storefronts, middlemen and layers of overhead. At Angara, we’ve reimagined that with a direct-to-you approach.
By ethically sourcing our gems from trusted mines, handcrafting jewellery in-house and selling online, we remove unnecessary middle steps. That way, every dollar you spend goes into the jewellery itself, giving you nothing less than exceptional gemstones, high-quality settings and expert artistry.
It’s a smarter way to do luxury, and it’s why we were named Luxury Brand of the Year in the Affordable Luxury category at the Glossy Fashion & Luxury Awards 2024.
Every Angara order also comes with thoughtful extras designed to make your experience even better:
- One free ring resizing and engraving
- Free insured express shipping
- Flexible financing options
- Premium packaging
II. Warranties & Certifications
Heritage brands include certificates and guarantees, but they often come with a higher price tag. We believe peace of mind should never be extra. That’s why every piece you order from us includes:
- A lifetime warranty
- Certificates of authenticity (along with GIA or IGI certificates, where applicable)
- Free 60-day returns
- Exchange and repair services
For us, your jewellery is more than adornment—it’s an investment backed by transparency and trust.
Comparing Experience: Heritage Brands vs. Angara
Heritage maisons are famed for marble floors, velvet trays and private salons—luxury designed to impress. At Angara, we’ve reimagined that experience for today’s world: seamless, transparent, and centreed entirely around you.
Our website makes it effortless to explore. As you customise, you see your jewellery take shape in real time, with transparent descriptions and easy-to-use guides to inform your choices. And if you ever need more assistance, our customer service team is available 24/7 to answer questions and guide you with confidence.
Once you place the order, every piece is handcrafted and shipped securely to your doorstep—without the wait or complexity often tied to traditional maisons. And when it arrives, the unboxing itself becomes a delight: each jewel rests in a premium leatherette box, complete with a subtle LED light that illuminates its brilliance the moment it’s opened. A thoughtful touch, whether you’re treating yourself or someone you love.
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The Smarter Way to Shop Luxury
True luxury isn’t in a logo — it’s in the quality that lasts, the details that feel personal, and the value that makes sense. Heritage houses may have their charm, but if you’re looking for heirloom-worthy jewellery that speaks to your life, Angara is the thoughtful choice.
From effortless everyday pieces to custom creations, we make it simple to discover jewellery that’s as exceptional as the moments you’ll wear it for. Because in the end, luxury isn’t about the name on the box — it’s about the story your jewellery tells and the memories it carries forward.
FAQs
1. Is Angara a luxury brand?
Yes. Angara is a luxury brand with a 400-year-old family legacy that specializes in fine gemstone, diamond and pearl jewellery handcrafted in solid gold, platinum and sterling silver. The brand is recognised for its high-quality materials and exceptional craftsmanship.
2. Why are Angara’s prices lower than other heritage jewellery brands?
Unlike heritage houses that rely on multiple middlemen, Angara sources gemstones directly from mines and labs and handcrafts each piece in-house. This direct-to-consumer model removes unnecessary markups, so you get the same exceptional quality at a much more accessible price.
3. How does Angara ensure high quality without the high markup?
Angara maintains exceptional quality by carefully selecting every gemstone for colour, clarity and brilliance, and by handcrafting each piece with time-honoured techniques. Since everything is done in-house—from sourcing and cutting to setting—Angara avoids middlemen markups while keeping full control over craftsmanship and quality.
4. Which country is Angara jewellery from and who is its founder?
Angara is an online fine jewellery retailer headquartered in Los Angeles, California and was founded by Ankur Daga and Aditi Daga in 2005. While based in the United States, the brand has expanded globally with offices in Thailand, Australia, Canada, the UK, Ireland and India and ships to more than 65 countries worldwide.
