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Everything You Need to Know Before Buying Diamond Jewellery

By:  Trish P

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Guide to Buy Diamond Jewelry

Coveted for its unmatched brilliance and timeless allure, diamonds are more than a gemstone, they are a statement of breathtaking beauty. Whether you’re celebrating a once-in-a-lifetime moment or embracing everyday elegance, it’s the ultimate indulgence. However, when it comes to buying diamond jewellery for women, there are several factors to keep in mind before making a purchase.

Looking for tips to help you sparkle with confidence and clarity? We got you covered. In this diamond jewellery buying guide, we’ll discuss everything from determining diamond quality to selecting the right cut, metal and more.

Things to Keep in Mind Before Buying Diamond Jewellery

1. Diamond Jewellery Buying Guide: The 4Cs

Diamonds are evaluated based on four key factors—cut, colour, clarity and carat weight—collectively known as the 4Cs.

  • Cut: Cut plays a crucial role in enhancing a diamond’s brilliance, fire and scintillation. Why, you ask? It’s because the cut directly impacts how a diamond interacts with light, making it the most important of the 4Cs.
  • Colour: The second most important factor in determining a diamond’s quality is colour. Colourless diamonds are the most sought after, with less colour typically meaning higher rarity and price.
  • Clarity: Inclusions can occur naturally in diamonds during the formation process. These small imperfections also impact the value and quality grade of diamonds as gemstones with visible inclusions are less desirable and vice-versa.
  • Carat Weight: The carat weight of the diamond refers both to its weight and size. Did you know that the term ‘carat’ comes from the carom seeds that we used to balance the scales while weighing diamonds in ancient times? Circling back to carat weight, larger diamonds offer extra brilliance, but their quality is also impacted by cut, colour and clarity.

2. Why It’s Important to Pick the Right Diamond Shape

While shape isn’t technically one of the 4Cs, it’s still a pretty big deal when it comes to picking the perfect diamond. Each shape has its own charm and personality, so it really comes down to what feels most you.

Round-cut diamonds are a timeless favourite—thanks to their unmatched brilliance and classic appeal. If you’re drawn to something elegant and elongated, oval and pear shapes are always a graceful pick. Looking for something modern and stylish? The princess-cut is a top choice for engagement rings. And if you want that extra wow factor, emerald and marquise cuts are perfect—they tend to look larger than they actually are, which is always a plus!

3. Explore Diamond Jewellery Types

Wondering how to choose a diamond jewellery piece? Well, read on below. Also, while shopping for diamond jewellery, it’s important to explore the different types and styles, along with the reasons to choose a diamond jewellery piece. Let’s explore them in greater detail below:

  • Diamond Rings

From timeless solitaires to modern halos, diamond rings come in a variety of styles and are a great way to add some sparkle to your everyday look. Whether it’s love, luxe or a little self-love, there’s a diamond ring for every reason. If you’re planning to take the next step in your relationship, then do cheque out our guide to buying a diamond engagement ring.

  • Diamond Earrings

Whether you’re in the mood for something simple or want to turn heads, diamond earrings have you covered. From classic studs to eye-catching drops, playful hoops and statement danglers—there’s a style for every vibe and occasion. They’re versatile, timeless and effortlessly elevate any outfit, making them a must-have in every jewellery box. Not sure where to start? A quick diamond earring buying guide can help you find the perfect pair that suits your look and lifestyle.

  • Diamond Necklaces

Creating ethereal elegance on your neckline, diamond pendants and necklaces are a must-have in your collection. They’re perfect for layering, dressing up a simple outfit or adding just the right touch of sparkle to special moments. If you’re confused about the different styles and unable to decide which is the best choice for you, do take a look at our diamond necklaces and pendants buying guide.

  • Diamond Bracelets

Wrapped in brilliance, diamond bracelets add that effortless touch of glam to your look. Whether you prefer tennis, bangle or chain styles, they are a fabulous addition to your collection because your wrist deserves the spotlight, too. While at it, don’t forget to explore our diamond bracelets buying guide.

4. Choosing the Right Metal

Let’s be real—the metal isn’t just a backdrop, it’s a total style statement. Want something sleek and modern? Platinum or white gold’s your go-to. Prefer a warm, timeless vibe? Yellow gold’s always a classic. And if you’re all about that romantic, trendy feel, rose gold has your name written all over it. The right metal doesn’t just hold the diamonds—it makes the whole piece shine.

5. Certification Equals Authenticity

When shopping for diamond jewellery, it’s important to ask for diamond reports and certification from recognised institutions such as GIA or IGI. These certifications provide crucial information about a diamond’s cut, clarity, colour and carat weight, so you know exactly what you’re getting.

6. Set a Budget

It’s a smart idea to set a budget before you start shopping. This way you can look at pieces within your price range without falling in love with a piece that will make you overshoot your budget. If you wish to sparkle without breaking the bank, then don’t forget to take a look at our guide to buy lab-grown diamond jewellery.

7. Consider Your Lifestyle and Daily Wear

When shopping for diamond jewellery, it’s not just about what looks good, it’s about what matches your taste and lifestyle. Think about your daily routine: are you typing, lifting, running after kids or attending client dinners? The right piece should complement your lifestyle, not complicate it. Go for settings and styles that balance beauty with practicality, so your diamonds can shine through all of life’s moments.

8. Shop From a Reputable Jeweller

Always buy your diamond jewellery from a reputable jeweller such as Angara. Trusted jewellers offer certified stones, transparent pricing and expert guidance, so you know exactly what you’re investing in. From quality assurance to aftercare, they’re with you for the long haul, making sure your sparkle is authentic. When it comes to something this precious, peace of mind is the real luxury.

Tips for Shopping Diamond Jewellery Online

If you’re still on the fence about shopping diamond jewellery online, here are a few tips that will make help you shop with confidence:

  • Look for reputable retailers with positive reviews, clear return policies and certifications (like GIA or IGI) for the diamonds. A well-established jeweller ensures authenticity and peace of mind. At Angara, we offer a Certificate of Authenticity with every purchase.
  • Opt for jewellers that offer high-quality images of pieces on their website. This lets you get a real sense of how the diamond will look in person.
  • Customer reviews are a goldmine for learning about a jeweller’s reputation, service and product quality. Plus, comparing prices across platforms ensures you’re getting the best value.
  • Most online stores have handy filters to help you sort by gem size, shape and metal—so be sure to take advantage of them. And if you’re ever unsure or need a little guidance, don’t think twice about reaching out to customer service—a great jeweller will always be happy to assist.

We hope we have been able to guide you successfully on how to buy diamond jewellery and that you now have a much clearer understanding of all the factors to consider before making a purchase.

At Angara, we’ve got a stunning variety of diamond jewellery in exquisite styles that will elevate your look effortlessly and add brilliance to every occasion. So, go ahead, explore our collection and shop your favourites right away! P.S. If you’re planning to add some dramatic flair to your look, do take a look at our guide to buy black diamond jewellery. It’s packed with tips to help you pick the boldest piece for your style.

Frequently Asked Questions

1. Should I shop for jewellery with lab-grown or natural diamonds?

Totally up to you—both are great options! Natural diamonds are rare and often seen as an investment, but they can be a bit pricey. Lab-grown diamonds give you the same gorgeous sparkle without the big price tag, so it really depends on what matters most to you.

2. How do I care for diamond jewellery?

Diamonds may be tough, but they still need a little love. Just clean them with warm water, mild soap and a soft brush to keep them looking their best. And remember to store each piece separately in a fabric-lined box to avoid scratches.

3. Can I buy diamond jewellery online?

Yes, you can—and it’s super convenient! Just make sure you’re shopping from a trusted site that offers certified pieces, a solid return policy and great reviews. You can cheque out Angara for a wide selection of stunning styles and a shopping experience you can count on.

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